Currently, I lead growth design at Buildxact, Melbourne, a SaaS for residential builders.
Previously, I designed digital interfaces for physical products at Planet Innovation. Before that, I started and led UX design at Tarams a boutique R&D consultancy.
Re-thinking Buildxact's onboarding: Key experiments that led to a 40% increase in self-serve signups ->
The acquisition team at Buildxact ran over 13 user onboarding experiments since June of 2023, the net impact of the effort was an estimated $1.4M in new ARR.
Designing and launching the worlds first AI estimator ->
Preparing job estimates are hugely time consuming. What if AI could source all items, calculate the quantities and link to a supplier for price accuracy?
This feature released in partnership with The home depot in the US was an instant hit.
Learnings from launching Buildxact's free lead-gen product to market ->
We launched a free takeoff tool aiming to boost lead generation and reduce customer acquisition costs with an initial run in Australia. Despite over 800 users funnelling through the platform, very few translated to actual leads.
Selected Past Works
ON THE SIDE
Code + Play - Prototypes with code
Sauly - Building a conversational interface
An experimental app that I've been building on the side to explore audition as an interaction modality for design assistance
The goal is to use large language models to make conversation an accessible way to interact with interfaces.
Try Sauly
Experimental Floor Plan Measure and Estimator
Created a concept app as a proof of concept to demo AI capabilities in the estimation process.
The app triggered a series of conversation that led to us pursuing a new lite version of Buildxact powered by AI.
Try AI Estimator
Mentoring
Connecting with designers worldwide through ADPList has been a great joy. I look to mentoring as an opportunity to clarify my own thinking on topics, to guide and to learn.